Investing & Pensions
Investing for Beginners
Investing means putting money into assets such as shares or funds in the hope they grow over time. Unlike saving, your money can go down as well as up. Here are the basics to understand before you start.
Key information
- Investing aims for long-term growth but your capital is always at risk
- It usually suits money you can leave invested for at least five years
- Spreading money across different investments helps manage risk
- This is general information, not personal financial advice
On this page
Saving versus investing
Saving means keeping money in cash — for example in a savings account — where the balance does not fall and you earn interest. Investing means buying assets that can rise or fall in value, such as company shares, bonds or funds, in the hope of a higher return over the long term.
The trade-off is risk. Cash savings are predictable but can lose value in real terms if prices rise faster than your interest. Investments can grow more over many years but can also fall, and there is no guarantee you will get back what you put in. This is why investing is generally considered money you can leave alone for at least five years.
Common types of investment
Most everyday investing involves one or more of the following:
- Shares (equities) — a stake in a single company; the value moves with the company and the market
- Bonds (gilts and corporate bonds) — effectively lending to a government or company in return for interest
- Funds — a ready-made basket of many investments, which spreads your money and is often lower cost when it simply tracks an index
- Investment trusts and exchange-traded funds (ETFs) — other ways to hold a diversified basket of assets
Getting started sensibly
Many people begin by making sure they have an emergency cash buffer and no expensive debt before they invest. It often makes sense to use a tax-efficient wrapper such as a stocks and shares ISA, to keep costs low, and to spread money across different investments rather than betting on one.
Watch out for fees, as charges eat into returns over time. Be wary of anything promising high or "guaranteed" returns — genuine investments carry risk, and promises of certainty are a common feature of scams.
Your rights & protection
- Firms that give regulated investment advice or run investments must be authorised by the Financial Conduct Authority — you can check this on the FCA Register.
- If an authorised investment firm gives you poor service or unsuitable advice, you can complain and escalate free of charge to the Financial Ombudsman Service.
- Consumer Credit provides general information only. For a recommendation tailored to your circumstances, consider regulated financial advice.
General information, not personal advice
Consumer Credit is an independent information service. We do not provide regulated financial advice or sell financial products. For advice on your own situation, speak to an appropriately authorised firm or a free service such as MoneyHelper. About Consumer Credit.
Sources
We checked this page against these official and authoritative sources.
- MoneyHelper, Beginner’s guide to investing (opens in a new tab). Accessed 22 Aug 2026.
- FCA, InvestSmart — investing basics (opens in a new tab). Accessed 22 Aug 2026.