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Consumer Credit

Investing & Pensions

Investment Risk

Every investment carries risk. Understanding what can go wrong — and how risk and potential reward are linked — helps you invest in a way you are comfortable with. Your capital is always at risk.

Last reviewed 22 August 2026Based on 2 official sourcesHow we write our guides

Key information

  • "Capital at risk" means you could get back less than you invested
  • Higher potential returns generally come with higher risk
  • Spreading money across investments (diversification) reduces some risk
  • A longer time horizon gives investments more time to recover from falls
On this page

What "capital at risk" means

When an investment says your capital is at risk, it means the value can fall as well as rise and you may get back less than you put in — possibly much less. Unlike money in a savings account, invested money is not a guaranteed sum. Past performance is not a reliable guide to the future.

There is a general relationship between risk and reward: investments that offer the chance of higher returns usually carry a greater chance of loss. There is no such thing as a high return with no risk, and anyone who tells you otherwise should be treated with great caution.

The main types of risk

Investment risk comes in several forms, including:

  • Market risk — prices fall because of wider economic or market conditions
  • Inflation risk — returns fail to keep pace with rising prices, so your money buys less
  • Company or credit risk — a specific company underperforms or cannot repay what it owes
  • Liquidity risk — you cannot sell an investment quickly, or only by accepting a lower price

How to manage risk

You cannot remove investment risk, but you can manage it. Diversifying — spreading money across different investments, sectors and regions — means a fall in one is cushioned by others. Investing for the long term gives your money more time to recover from short-term dips.

It also helps to match your investments to how much risk you can afford to take and how you would feel if their value dropped. If you are unsure, regulated financial advice can help you understand your own attitude to risk before you commit.

Your rights & protection

  • Firms must give you clear, fair and not misleading information about the risks of an investment before you buy.
  • If you were given unsuitable regulated advice, you can complain and escalate to the Financial Ombudsman Service free of charge.
  • Consumer Credit provides general information only, not personal advice on which investments are right for you.

General information, not personal advice

Consumer Credit is an independent information service. We do not provide regulated financial advice or sell financial products. For advice on your own situation, speak to an appropriately authorised firm or a free service such as MoneyHelper. About Consumer Credit.

Sources

We checked this page against these official and authoritative sources.

  1. FCA, InvestSmart — understanding risk (opens in a new tab). Accessed 22 Aug 2026.
  2. MoneyHelper, The risks and rewards of investing (opens in a new tab). Accessed 22 Aug 2026.
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